Retailers fearing grim Christmas

A rush of High Street sales promotions has set the tone for a possible grim Christmas for retailers.Retailers fearing grim ChristmasThe traditional end of year discounting has started early and is likely to set the tone for trading at Christmas and New Year.

The pain being felt by UK retailers is on display in their shop windows with “mid-season sale”, “two-for-one”, “40% off” signs.

The closure last week of Carphone Warehouse’s 11 Best Buy electricals outlets and the sale of larger rival Comet for £2 underline that things have been tough for months, years even.

From Debenhams to Topshop to River Island, retailers are discounting by up to 40% in a bid to kick start spending.

Even those companies that are maintaining sales are doing so at the expense of margins.

Latest figures from the British Retail Consortium (BRC) indicate that the UK saw almost no growth in non-food sales over the past year.

Food sales are only slightly higher on the year, and that is despite a supermarket price war and easing of food-price inflation.

Trading at this time of year can make or break a company. The difference between survival and bankruptcy is simple- some businesses turnover up to 40 per cent of their annual sales in the run up to Christmas and New Year.

And yet, the sector is developing new strategies for a new era.

The new buzz phrase in retailing is “multi-channel”- which is defined as marketing that involves selling through stores, websites, mobile phones, catalogues and social networking site. As process- which we are experts at.

Though multi-channel strategies are still in their infancy, the Christmas sales period could provide a strong indication of whether it offers a way forward for long-suffering retailers.

Multi-channel means offering shoppers the chance to buy goods when, how, and where they want.

Though these are early days for such strategies, researchers estimate that multi-channel shoppers spend between 15% and 30% more than single-channel users.

The internet and multi-channel are the way forward.

If you are looking for a way to beat the market- please click here now- grow my retail business or  just pick up the phone and give Andy a call on 01451 832 206 or Andy’s mobile 07747 035 208 for an informal chat about the opportunities available to you.

November 18, 2011 · Home Based Jobs · Comments Closed
Tags: , , ,  · Posted in: Christmas Jobs, Earn Money, Retailing Jobs, Uncategorized, Winning Team