Olympics hits London retailers as shoppers stayed away

Shops in central London saw a sharp drop in visitors at the start of the Olympic Games according to new research.Olympics hits London retailers as shoppers stayed awayThe number of people going to stores ahead of the opening ceremony was 10.4% lower than a year ago, said research group Experian.

It added that customer footfall levels were 11.7% down at the weekend.

Retail analysts said the figures were not surprising due to fears of overcrowding, but that the situation would soon return to normal.

The Experian data, which measures the number of people visiting shops, not how much money they spend, also showed that customer footfall in central London recovered slightly, up 1.6% from a year earlier.

Although the Olympic Stadium is located in east London, the men’s cycling road race started and finished on The Mall in central London, with the women’s race taking place the following day.

Experian has yet to release figures for first weekday of the Games. Transport for London said the number of people making tube journeys were 4% higher, bouyed by the number of people going to the equestrian event in Greenwich.

Also you need to take a longer term view – London is now being seen by the billions of people around the world who are watching the Olympics.

Experian’s footfall figures for east London, where the Olympic Stadium is located in Stratford, showed that the number of shoppers in that part of the capital fell by 7.2% on Friday from a year ago, and by 7.5% on Saturday, before increasing 12.6% on Sunday.

Outside of London, shop owners in Weymouth, Dorset, which is hosting Olympic sailing events, have complained of reduced numbers of shoppers.

Tourist attractions in central London also saw reduced visitor numbers over the period.

Hoteliers across the capital have also complained about reduced occupancy levels.

Despite any current problems, the Olympics would give the London tourism sector a major boost in future years.

September 17, 2012 · Home Based Jobs · Comments Closed
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